This is a phrase that I am sure we have all used at some point. It sounds a very logical and sensible approach. There’s no point rushing something out unless it is ready, and it is wise to make sure that the conditions are right so that it is well received.
The problem with ‘waiting’ is that it can be another word for fear. If we wait, we don’t have to experience our clients’ reactions. If we wait, we don’t have to learn from any feedback.
Sometimes, the time for waiting is past and the perfect time is right now.
If you have an idea or something that you want to create, begin it now, back yourself and let your audience help you shape it for the better.