Self-belief, Passion and Purpose


Although the video that I created with Denys Shortt yesterday was specifically aimed at helping professional sportspeople, some of the messages were so powerful that I felt they were worth sharing.

The success of his business is clearly down to an understanding of his market and the implementation of a robust business plan. And yet, I am sure that it is really all down to his passion and unshakeable self-belief.

‘What you believe…you create’ – a philosophy that clearly works.


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